福建自考论文：关于中国动漫产业的经济学思考

摘要

动漫产业，作为21世纪最具潜力的朝阳产业，如今越来越多地受到各方的关注和重视。美国、日本以及韩国凭借其自身优势，占领了全球动漫产业领域的三甲位置。近年来，在国家政策支持、国内市场的开拓等有利因素的推动下，中国动漫产业迎来了发展的新时期。但目前来看，我国的动漫产业还处于发展的初级阶段，存在许多不足之处。产业链不完善、人才资源结构性短缺、国内需求流失等问题严重阻碍着中国动漫产业的发展。本文从经济学的角度分析了世界动漫产业发展的概况，探析了中国动漫产业的现状及存在问题，并在此基础上借鉴动漫发达国家的成功经验，提出适合我国动漫产业的发展对策。

关键词：动漫产业，经济学，需求，供给

ABSTRACT

Animation industry has been being paid more and more attention by all walks of life as the most potential industry in 21st century. America, Japan and Korea are the three leading countries in animation industry with their own advantages. In the resent several years, animation industry in China has reached his arms to a new developing period with the help of regulations of our country and opening up of domestic market and other favorable elements. However, from what we can see nowadays, the animation industry in our country still in the developing period, which has many things to be modified. Obstructions that hold back the development of animation industry in China include many problems, such as imperfection of Industry chain, a structural shortage of talent resources and the loss of domestic demand. This thesis analyzes the general situations of promotion of animation industry around the world from the economic aspect, exploring and analyzing present situation and existing problems of animation industry in China. Take those what have been mentioned above as foundation to draw on successful experience of developed countries and bring up some development countermeasures that can help to improve animation industry in China.

Key words: animation industry, economics, demand, supply

目录

中文摘要 - 1 -

ABSTRACT - 2 -

引言 - 4 -

1.动漫产业概述 - 5 -

1.1动漫产业的界定 - 5 -

1.2动漫产业的特点 - 5 -

1.2.1高投入、高利润、高风险性 - 5 -

1.2.2与科技结合紧密，对人才需求量大且要求高 - 5 -

1.2.3衍生产品多，营销周期长 - 5 -

1.3全球动漫产业的发展格局 - 6 -

2.中国动漫产业的研究现状 - 7 -

3.从经济学角度分析中国动漫产业的现状及存在问题 - 8 -

3.1需求方面 - 8 -

3.1.1中国动漫产业在国内需求巨大 - 8 -

3.1.2国外动漫产品入侵，消费群定位误区，使得国内需求流失 - 8 -

3.2供给方面 - 9 -

3.2.1国家大力扶持，为动漫产业市场的供给提供保障 - 9 -

3.2.2产业链断裂，衍生产品供给不足 - 10 -

3.2.3人才资源存在结构性短缺 - 11 -

4.中国动漫产业的发展对策 - 12 -

4.1准确定位消费群体，实行动漫市场细分化，激发国内潜在需求 - 12 -

4.2完善我国动漫产业链，开拓供给市场 - 12 -

4.3调整动漫人才结构，提高动漫生产技术水平 - 13 -

参考文献 - 14 -

致 谢 - 15 -